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MTV Labs: New Development Collaboration Revealed by A$AP Rocky
A$AP Rocky and MTV are teaming up for a two-year development deal known as MTV Labs, which the rapper recently teased on his official Instagram account. No one knows for sure as of yet what the fruits of this collaboration will be, but the teaser video seems to promise a return to MTV’s music video roots, as well as some psychedelic vibes.
MTV Labs is the product of Rocky’s own media company AWGE, and will seek to create new media franchises for both MTV itself and its advertising sponsors. For more, we’ll just have to wait and see, but you should be seeing new stuff from Rocky and co. not just on MTV but on commercials as well.
For now, you can check out A$AP Rocky’s Instagram teaser for MTV Labs right here, and stay tuned to MTV and Rocky’s social media outlets for more in the near future.