Sparking Wine Meets Electronic Music With This Track From Anna Lunoe x Segura Viudas

by: complex On  Thursday, September 1, 2016

2014 Coachella Valley Music and Arts Festival - Day 3

Wine and electronic music are two pretty awesome things that you wouldn’t think would mix well.  After all, a little too much wine tends to make one sleepy, and the last thing a sleepy person would want to listen to is electronic music.  But apparently, there’s another way to bring wine and electronic music together.

That would be the awesome collab between winery Segura Viudas and electronic DJ Anna Lunoe, who have gotten together for an original track as well as some future promotional appearances.

Here’s some more info from the press release:

Segura Viudas, the Spanish Cava known for its authentic approach and remarkable quality, is pouring itself into the music world by collaborating with Electronic DJ, producer, vocalist, and songwriter Anna Lunoe. The two have teamed up to create an original track using the sounds of Cava, merging the wine’s rich history and exciting flavor with Lunoe’s musical innovation and pure performance power. Segura Viudas’ ad agency, República, created the branded video for the track titled “Sip It.” featuring Lunoe’s music coming to life while incorporating the Segura Viudas campaign, “Open Up”. The music video can be viewed on http://www.seguraviudasusa.com/SipIt and will run throughout a 12-month program. Additionally, the artist and brand will be executing events together throughout the year.

Those interested in checking out what sparkling wine and electronic music look/sound like together can do so here.

Watch responsibly!





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