‘Pokémon Go’ is a Massive Smash Hit for Nintendo

by: Joseph On  Monday, July 11, 2016

Pokémon Go

Unless you’ve been hiding under a Snorlax all weekend, it’s a cinch you’ve already heard about Pokémon Go - if you’re not completely addicted to it already. But reports are now coming in that the augmented reality game is surpassing any and all expectations Nintendo had for it, which may be why players have experienced server outages and other problems as they try to catch ‘em all.

One of the most exciting things about Pokémon Go from a Nintendo shareholder’s perspective is that on top of its massive popularity, the people who download it on their phones tend to use it a lot – 60% of users play it every day, which is the kind of viral appeal that developers dream of. Accordingly, Nintendo is now worth at least $9 billion more than it was before the app launched.

You can read more about Pokémon Go‘s smashing success right here - and if you haven’t downloaded the game yet, exercise caution, because it’s obviously extremely addictive.





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