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Coca-Cola Red Disc Implented in Brand Revamp
In the next year or two, you’ll start to see something different on the labels of Coke bottles at your local grocery store. That’s thanks to a brand revamp being undergone by Coca-Cola, known as the One-Brand initiative, under which the entire Coke line of products will be rebranded with the Coca-Cola Red Disc.
The Coca-Cola Red Disc, so-named for its crimson shade and circular shape, will serve as a unifying theme across all Coke products starting in Mexico next month before rolling out to other markets through 2017. That’s Coca-Cola, Coke Zero, Diet Coke/Coca-Cola Light and Coca-Cola Life, all under one visual logo for the first time.
It’s pretty exciting stuff if you care about stuff like graphic design and marketing. Here’s an excerpt from a statement on the One-Brand initiative from Coke’s Chief Marketing Officer Marcos de Quinto:
“By applying the Coca-Cola Red Disc to our packaging in such a bold way, we are taking the next step towards full adoption of the “One-Brand” strategy, uniting the Coca-Cola family under one visual identity and making it even easier for consumers to choose their Coca-Cola with or without calories, with or without caffeine.”
For more, read the official press release from Coke right here.