Coca-Cola Red Disc Implented in Brand Revamp

by: Joseph On  Thursday, April 21, 2016

Coca-Cola Red Disc

In the next year or two, you’ll start to see something different on the labels of Coke bottles at your local grocery store. That’s thanks to a brand revamp being undergone by Coca-Cola, known as the One-Brand initiative, under which the entire Coke line of products will be rebranded with the Coca-Cola Red Disc.

The Coca-Cola Red Disc, so-named for its crimson shade and circular shape, will serve as a unifying theme across all Coke products starting in Mexico next month before rolling out to other markets through 2017. That’s Coca-Cola, Coke Zero, Diet Coke/Coca-Cola Light and Coca-Cola Life, all under one visual logo for the first time.

It’s pretty exciting stuff if you care about stuff like graphic design and marketing. Here’s an excerpt from a statement on the One-Brand initiative from Coke’s Chief Marketing Officer Marcos de Quinto:

“By applying the Coca-Cola Red Disc to our packaging in such a bold way, we are taking the next step towards full adoption of the “One-Brand” strategy, uniting the Coca-Cola family under one visual identity and making it even easier for consumers to choose their Coca-Cola with or without calories, with or without caffeine.”

For more, read the official press release from Coke right here.





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