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“Obey Your Verse”: New Sprite Camapaign Uses Hip Hop Lyrics
New from Sprite is a campaign that plays on its iconic “Obey Your Thirst” tagline – “Obey your Verse.” In this case, “your verse” means famous lyrics from some of hip hop’s most respected giants, including Notorious B.I.G. and Nas, which have been emblazoned on a line of 16 different limited edition cans.
Drake and Rakim round out the “Obey your Verse” quartet, with everyone but Biggie getting multiple lyrics printed on Sprite cans (that’s five each for Drake, Nas, and Rakim). According to the Coca-Cola Company, the “artists were selected based on their reputation for being true to themselves through their music and advancing the culture,” a culture that now includes rap lyrics on Sprite cans.
You can read Sprite’s “Obey your Verse” press release right here, and start looking out for the cans, which will be accompanied by other promotional materials, at your local grocery or convenience store very soon.