‘The Attention Test': New Mind-Bending Škoda Fabia Ad (Video)

by: Joseph On  Wednesday, March 4, 2015

The Attention Test

The new Škoda Fabia is being advertised as “attention-stealing,” meaning its design is so striking that it will snatch your attention from whatever else it might be focused on when one drives by. To prove it, the Škoda people put out a very cool commercial called The Attention Test - it might not serve as real proof that the car is an attention black hole, but it does use some cool brain trickery to make it appear to be.

I don’t want to spoil the actual mechanics of The Attention Test, but since the title of the commercial appears right at the beginning of the video I think it’s safe to say that you’ll want to pay close attention to what’s going on. But that’s easier said than done, with that cool Škoda Fabia sitting there like some kind of eyeball magnet.

Now, you can watch The Attention Test for yourself below. And even if you don’t live within the Škoda European marketplace, you can still get some more information on the Škoda Fabia, official site here.

Here’s the video:





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