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‘Yeezy Season 1’: adidas x Kanye West Collection Unveiled (Video)
We all know about Kanye West‘s collaboration with adidas Originals, which includes the adidas Yeezy 750 Boost. But now the first line from what’s sure to be a storied collaboration is getting the lavish unveiling treatment in the form of Yeezy Season 1, a new promotional video outlining the collection of the same name from adidas Originals and Kanye West.
Yeezy Season 1 shows the adidas Originals x Kanye West collection’s military-tinged unveiling with audio accompaniment courtesy of Kanye’s new “Wolves” track. As for the pieces in the collection themselves, Kanye says he was inspired in their design by the 2011 London riots, and shades of that inspiration can be seen in the tattered and vaguely military aesthetic on display in the video.
If you’ve got a spare 12 minutes just sitting around, you can watch Yeezy Season 1 for yourself below. And for more, head over to adidas’ official Kanye site right here.
Here’s the video: