‘Together’: New Nike Basketball Ad Celebrates LeBron’s Return to Cleveland (Video)

by: Joseph On  Thursday, October 30, 2014

Together starring LeBron James

It’s an emotional time to be a Cleveland Cavaliers fan, with LeBron James making a dramatic return to the team after a short stint in Miami. But even if you don’t care about the Cavs, or Cleveland, or LeBron James, or even basketball, the new ad Together from Nike Basketball will probably give you an emotional charge anyway.

Together is one of those things that blurs the line between “commercial” and “short film,” depicting an inspirational pre-game talk by LeBron James as being not just directed towards his teammates on the court, but to seemingly every man, woman, and child in the city of Cleveland. They all rally together (“hey, that’s the name of the movie!”) as the music swells and very manly tears are shed.

You can watch Together, produced by Nike Basketball and starring LeBron James for yourself below. And if you’re so inclined, you can see more on Nike Basketball, from the official brand website here.

Here’s the video: