The soccer arm of Nike, Nike Football, has been giving visitors to Nike’s Phenomenal House spaces in London, Berlin, and Paris over 40 years of Nike history in one exhibit. Now, you don’t have to go to Europe to take in the exhibition, because Genealogy of Innovation is now available online.
Genealogy of Innovation gives you access to a comprehensive history of Nike Football, going back to The Nike, a football boot that was the first ever sneaker to be emblazoned with the famous Swoosh logo, all the way up to the brand’s newest shoes like the Magista and Mercurial Superfly. The different technologies and color schemes to have entered the picture over the years also get a strong emphasis on the elaborately designed online experience.
You can check out Genealogy of Innovation right here, and you can also see a few screenshots in the gallery up top via Freshness Mag. Enjoy.
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