Kanye West Announces adidas Yeezy Release (Video)

by: Joseph On  Wednesday, April 9, 2014
Tags:  Adidas   Kanye West   Yeezy  

Kanye West at the adidas Global Brand Conference

After months of waiting, anticipation, and rumors, we finally have some firm information on the new line of products from adidas and Kanye West from the man himself. It happened at the adidas Global Brand Conference, an event exclusively for adidas employees.  And one of those employees was smart enough to capture part of Kanye’s speech on video.

The speech was joined by a live performance from Kanye, who made the announcement that the first slate of releases under the adidas Yeezy banner are scheduled for this June. He also spoke on creativity in general, in vintage Kanye fashion.

You can see what I mean by checking out the video of Kanye West’s adidas Yeezy announcement at the the adidas Global Brand Conference in Berlin, Germany, below. And keep your eyes open for a more public and official announcement on the Yeezy brand from adidas in the coming days.

Here’s the video: