When you were a kid and your mom would take you shopping for school clothes, she always used to insist that the brands don’t matter. You wanted to to Macy’s and get Polo. She wanted to go to J.C. Penny’s and get St. John’s Bay.
Well, your mom was right in one sense. It shouldn’t matter what brand you’re wearing as long as you like it. But of course she was wrong in another sense. When it comes to fashion, people want to go with the brand that has a reputation. And if your brand has that certain reputation, it’s going to make you tons of money.
Today, to prove just how much brands matter, we’re going to take a look at the 10 most valuable fashion brands in the world according to Forbes. Which do you think will top the list? Read on to find out.