The 11 Most Valuable Fashion Brands in the World

by: Esteban On  Thursday, February 6, 2014
Tags:  Business   Fashion   Luxury   Style  

most valuable fashion brands

When you were a kid and your mom would take you shopping for school clothes, she always used to insist that the brands don’t matter. You wanted to to Macy’s and get Polo. She wanted to go to J.C. Penny’s and get St. John’s Bay.

Well, your mom was right in one sense. It shouldn’t matter what brand you’re wearing as long as you like it. But of course she was wrong in another sense. When it comes to fashion, people want to go with the brand that has a reputation. And if your brand has that certain reputation, it’s going to make you tons of money.

Today, to prove just how much brands matter, we’re going to take a look at the 10 most valuable fashion brands in the world according to Forbes. Which do you think will top the list? Read on to find out.

 

11. Burberry

9 Burberry - most valuable fashion brands in the world

Brand Value: $5.5 Billion

Country: United Kingdom

Not long ago the it was the Gap taking up the 11th spot on this list. Now their off the rankings of the top 100 brands in the world altogether, and barely hanging on is Burberry. The fashion house was established in 1856, but it didn’t create (and become known for) it’s distinctive tartan pattern until the 1920.

 

10. Ralph Lauren

10 Ralph Lauren - most valuable fashion brands in the world

Brand Value: $6.4 Billion

Country: United States

Ralph Lauren is another brand whose value has dropped a bit in recent years, at least relative to the other major fashion houses of the world. Don’t get me wrong, having the 10th most valuable brand in the entire world of fashion is still amazing. However, I wouldn’t have expected it to place higher. Maybe the 2014 Winter Olympics, for which old Ralph is the official outfitter, will give it a boost.

 

9. Chanel

chanel logo

Brand Value: $7.0 Billion

Country: France

Who knew making $2,500 purses and suits could be such a good racket? That being said, the driving force of the Chanel brand is still it’s iconic perfume, Chanel No. 5…even though nobody under the age of 50 still wears it.

 

8. Prada

7 Prada - most valuable fashion brands in the world

Brand Value: $7.1 Billion

Country: Italy

You would think having your brand associated with the devil would be bad. However, when it comes to simply getting the name of your company on the tip of everyone’s tongue, it’s good. Say “Prada” today and The Devil Wears Prada immediately comes to mind, even if you’ve never seen the film. So it’s no wonder Prada comes in at #8.

Oh, and their clothes and accessories are nice, too.

 

7. Rolex

rolex

Brand Value: $7.4 Billion

Country: United Kingdom

When it comes to wrist fashion—a.k.a. watches—there are lots of reputable brands. You’ve got Cartier, Baume & Mercier, Breguet, Tag Heuer, Hamilton, Tissot, and the list goes on. However, the undisputed king is still Rolex. Founded in London in 1905, they may not have a catchy slogan like Timex, but the brand is worth over seven billion.

 

6. Hermes

5 Hermes - most valuable fashion brands in the world

Brand Value: $7.6 Billion

Country: France

And speaking of absurdly expensive luxury items, up next we have Hermes. Want to treat yourself to a new Hermes brief case to celebrate your promotion? That’s cool. Just fork over the $6,000 and wait six months while they make it to order, by hand, out of fjord calfskin.

 

5. Zara

3 Zara - most valuable fashion brands in the world

Brand Value: $9.4 Billion

Country: Spain

Finally, at #5, we have our fist fashion brand of the people. Zara was founded in 1975 by Rosalia Mera and Amancio Ortega, who is now the third-richest man in the world. Today they launch about 10,000 new designs a year and sell them in their 1,808 stores scattered all over the world.

 

4. Coach

coach logo

Brand Value: $10.5 Billion

Country: United States

Coach is relatively new to Forbes’ list of the 100 most valuable brands in the world, which makes their leap into the #4 spot pretty impressive. If I had to guess, I’d say the increase in the value of the Coach brand is related to their expansion into men’s fashion. While the company is still best known for its ladies handbags, today they offer tons of items for men, from briefcases and wallets to fragrances and a pretty badass collection of leather coats.

 

3. Gucci

4 Gucci - most valuable fashion brands in the world

Brand Value: $12.1 Billion

Country: Italy

Ah yes, the brand so synonymous with luxury that a rapper named himself after them. Founded in Florence by Guccio Gucci (no joke) in 1921, this company is now owned by a French holding company named Kering. Gucci, of course, is the star of Kering’s portfolio, but the other brands aren’t too shabby. It’s got Alexander McQueen, Bottega Veneta, Puma, and Stella McCartney, just to name a few.

However, keep in mind that we’re talking about the value of brands here, not the value of companies. So the Gucci valuation has nothing to do with however much Kering happens to be worth.

 

2. H&M

2-HM-most-valuable-fashion-brands-in-the-world

Brand Value: $16.1 Billion

Country: Sweden

First they founded Ikea in 1943. Then they founded H&M in 1947. So what can I say? The Swedes know how to build international retail operations.

Seriously, though, it’s kind of sad for us regular folk that H&M is one of only two brands on this list that are not luxury brands. I guess the global recession is over now, and all the fat cats are back to buying rolexes for their mistresses. 

 

1. Louis Vuitton

1 Louis Vuitton - most valuable fashion brands in the world

Brand Value: $28.1 Billion

Country: France

Technically there aren’t any rappers named after Louis Vuitton. However, Kanye does like to call himself the Louis Vuitton Don, so that’s something.

In any case, as you can see, Louis Vuitton isn’t just the most valuable fashion brand in the world. It’s nearly twice as valuable as any other brand.

Of course, Louis Vuitton is owned by LVMH, which stands for Louis Vuitton Moët Hennessy. And LVMH also owns Dom Perignon, Dior, Fendi, Givenchy, Bulgari, and TAG Heuer, among others. So while I said before that the value of the parent company doesn’t effect the valuation of the brand, in this case that’s not quite accurate. Louis Vuitton only associates with the most luxurious brands in the world, and that keeps it’s rep sky high.

 





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