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Esurance Giving Away $1.5 Million Super Bowl Ad Savings (Video)
One of the least recognized aspects of the Super Bowl commercial frenzy is that one ad that comes on after the game ends. It’s usually a regular TV commercial but this year the people at Esurance had a clever idea—grab the spot, and turn the $1.5 million savings into a huge giveaway promotion.
So they did just that with an ad starring Esurance spokesman John Krasinski and a big pile of money. In the 30-second spot, Krasinksi explains the rules of the promotion, which comes to an end on Tuesday, February 4th.
Basically, the giveaway is a simple sweepstakes that works through Twitter. All you have to do to enter is tweet the hashtag “#EsuranceSave30” (“30” for the 30% they saved on the Super Bowl ad, and the 30% they claim to save customers on insurance) and you’re done. Good luck, although chances are the money will go to some tech wizard who sets up a bot to make 10 #EsuranceSave30 tweets every minute or something.
Here’s the ad: