Apple Is Now The Most Profitable Brand In The World

by: Joseph On  Tuesday, October 1, 2013
Tags:  Apple   Brands   Coca-cola  

Apple Logo

In the race to be the biggest, most profitable and most powerful brand on the planet, Apple has finally overtaken the previous champion for the last 13 years, Coca-Cola.

The news comes courtesy of Interbrand (check them out here), a firm that specializes in tracking the progress of various companies in the fiscal world. According to them, thanks to a 28% spike in value, Apple is now the most valuable brand in the world at $98.3 billion.

The change represents the slow and steady trend towards tech brands and away from 20th century powerhouses like Coca-Cola, but Coke is still sitting pretty in the number two spot. So crack open a Coke while you listen to some tunes on you iPod, and try to enjoy life in 2013.