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Apple Is Now The Most Profitable Brand In The World
The news comes courtesy of Interbrand (check them out here), a firm that specializes in tracking the progress of various companies in the fiscal world. According to them, thanks to a 28% spike in value, Apple is now the most valuable brand in the world at $98.3 billion.
The change represents the slow and steady trend towards tech brands and away from 20th century powerhouses like Coca-Cola, but Coke is still sitting pretty in the number two spot. So crack open a Coke while you listen to some tunes on you iPod, and try to enjoy life in 2013.