‘Saturday Night Live’ Parodies Your Average New Balance Consumer (Video)

by: Joseph On  Friday, May 10, 2013

SNL New Balance Sketch

You may or may not be aware of a vicious stereotype associated with people who wear New Balance sneakers: That they’re all “chubby white guys in their late 30s and early 40s.” On last weekend’s episode of Saturday Night Live, this stereotype was the subject of a funny commercial parody with guest host Zach Galifianakis of The Hangover Part III.

The video depicts a trio of the aforementioned “chubby white guy” demographic espousing the benefits of New Balance sneakers. It’s pretty funny—and I’d love to have been a fly on the wall during the New Balance executive meeting Monday morning.

You can check out the video below, and be sure to think twice the next time you see a pair of New Balance sneakers and consider buying them.