Behind The Scenes Of Beyoncé’s H&M Campaign (Video)

by: Joseph On  Monday, May 6, 2013

beyonce hnm behind the scenes

Beyoncé’s campaign for H&M is already making waves, and now H&M has released a behind-the-scenes video that provides some more details about their partnership with Beyoncé.

The video features, of course, Beyoncé, in both performance clips and some candid behind-the-scenes moments. It also features an interview with H&M’s Creative Director, Donald Schneider, who says a few words about their collaboration with the singer. There’s also an appearance by the commercial’s co-choreographer, Frank Gatson.

You can check out the video for yourself below. After doing so, it will be easy to see why H&M chose Beyoncé to be the face of their new summer swimwear collection.