Sneaker designer Ronnie Fieg and his New York City retailer, Kith, have just announced their newest project. It’s called “The East Coast Project,” and it represents a whole bunch of collaborative releases in conjunction with eight different brands: Play Cloths, Just Don, Golden Bear, Stance, Stampd, Herschel Supply Co. and Tina Catherine.
The project will be headquartered in Miami Beach, Florida, with two Kith pop-up retailers opening very close together. On May 2nd, the Kith pop-up christened “Miami” will be open from 11 AM to 3 PM, while the “New York” location will open from 4 PM to 8 PM.
Luckily, if you’re either not going to be in Miami on May 2nd or are too busy to keep track of The East Coast Project’s unorthodox distribution model, you’ll also be able to get these products online, here—you just have to wait until May 10th.
You can also check out some pictures of Ronnie Fieg’s “The East Coast Project” in the gallery at the top of the page.