Sneaker brand adidas has unveiled what’s being billed as the cutting edge of running technology – a clear strike against the Three Stripes’ competitor Nike. It’s adidas BOOST technology, which boasts the highest rate of energy return of any running shoe out there, and provides the wearer with enhanced comfort and performance.
BOOST is also highly temperature-resistant, giving wearers protection from temperatures ranging from the harshest heats to the bitterest colds. Watch out for sneakers equipped with BOOST technology to hit select retailers on February 27th.
You can also see a gallery of photos of the upcoming sneakers up above (including some that show BOOST’s internal workings), and check out adidas’ teaser commercial below.