Budweiser Creates Synched-Up Goal Siren for Canadian Hockey Fans (Video)

by: Joseph On  Thursday, February 7, 2013

Budweiser Red Light

If you’ve ever followed hockey, you’re probably aware of the red light and siren that go off in the arena whenever a team scores a goal. But have you ever thought about getting one installed in your home? Probably not, but Budweiser is offering you one anyway – provided you live in the greater Toronto area.

It might seem like a joke, but for $149, Toronto-area hockey fans can go to Budweiser’s website and order a red light and siren that will go off whenever the team of their choice scores a goal (it’s programmed by way of an iPhone or Android app). The light also has a “five-minute to game” warning, just in case.

You can see the Super Bowl ad that Canadian viewers saw during the game below. It seems like a joke, but apparently, it’s real.