New Mercedes-Benz Ads Walk The Line Between “Clever” And “Creepy”

by: Joseph On  Tuesday, October 30, 2012

Blind Spot Assist Ad

The new line of Mercedes-Benz vehicles are equipped with a radar-based “Blind Spot Assist” feature. In order to advertise this technology, the luxury automakers have employed a print ad campaign featuring some seriously mind-bending (and somewhat creepy) pictures.

You can see one of the ads above (the other two are based on the same idea, just with different people’s faces).  As you can see, the slogan “Look to the side without looking to the side” is brought to life by a picture of a guy appearing to do just that. It’s an incredibly fascinating optical illusion that’s sure to bring some attention to this new Mercedes-Benz perk.

So what do you think?  Clever?  Creepy?  Or both?





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