Everyone knows it’s important for a successful business to have a good logo—something clear and recognizable that is synonymous with whatever it is you do. However, companies don’t always start off with the perfect design. Sometimes it takes years or even decades to perfect a good logo to the point where, to use the case of Nike, a simple swoosh is synonymous with sneakers and sports equipment. So today we’re taking a look at how some of the most famous logos in the world have evolved over the years. In some cases, the evolution has been positive. In other cases, you might say the logos devolved rather than evolved. But either way, it’s interesting to see how they all started out. So have a look.
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